Client Case Study: Anne Davies

Firefighter’s widow campaigning for safer conditions in the fire service following tragic death of husband

An award-winning firefighter and father-of-four died suddenly in April, within 24 hours of being diagnosed with lung cancer. Jeff Simpson’s widow, Anne Davies, believes exposure to toxic substances and a lack of protection in his job, and insufficient health monitoring, may have contributed to his late-stage cancer diagnosis and sudden passing aged 69.

Anne engaged People of Prominence to provide press and media support for her campaign, which called for safer conditions for firefighters following the tragic death of her husband Jeff to lung cancer, a former firefighter.

As press and media experts, our PR services are here to elevate the voices, stories, experiences and latest projects of our clients, and nothing felt as important and significant as this one.

We were honoured to support Anne with this campaign, and this incredibly heartbreaking and sensitive issue was given the attention it deserved, with our work resulting in 12 x newspaper articles, 3 x radio interviews, and 2 x TV interviews with BBC Morning Live and ITV News.

You can see just some of the coverage here in STV News, MSN News, Hits Radio, The Star, London Post, Wales Online, Yorkshire Bylines, Sheffield Wire, Plymouth Live, Fire Magazine and Look Local.

If you have an important story, cause or campaign you would like People of Prominence's support with, please don't hesitate to get in touch.